BMF Training - Are You a Broker or Need to Get the Most out of Your PR?
Published on 31/5/2012
The British Marine Federation (BMF) training courses are developed and designed to help individuals and companies within the marine industry expand and grow.
Are Your a Broker? Get qualified with the Boat Sales Qualification
The ABYA/BRBA Boat Sales Qualification, has been designed to recognise the competence and experience of those selling new and second-hand boats.
The Association of Brokers and Yacht Agents (ABYA) and The Boat Retailers and Brokers Association (BRBA) work together to ensure high standards of professionalism for those working within Boat Sales. It was a logical step for both to work together to develop the Boat Sales Qualification.
The Boat Sales Qualification has been designed to recognise the competence and experience of those selling new and second-hand boats. The qualification covers all aspects of the selling process, with the aim to give the customers piece of mind when buying from a BRBA/ABYA qualified broker.
The qualification includes mandatory requirements that ask for the broker to provide workplace evidence that they have met customer requirements and completed the sale and successful handover of a number of boats.
Getting the Most From Your PR
Date: 17 October, 2012
Time: 0930 - 1630
BMF Training is pleased to run a new date for the excellent Getting the Most out of Your PR course, which will be held in Southampton on 17 October 2012.
Are you making the most of your PR? Are you producing high quality press releases? Are your media releases professional enough to catch the attention of busy journalists (a national daily newspaper can receive several thousand releases a day)?
The workshop will help you to understand:
• Who and what the media are and how journalists work
• What the media needs from you and the principles of identifying news
• How to identify your objectives
• How to write a press release – there will be a practical task on the day writing a release for the boating and regional media
• Techniques for maximising the impact of the release
• How to handle the media interest that you generate
• How to write a basic PR plan and integrate with your other promotional activities including online and social media
The workshop will include a practical section on writing a press release and you will leave the workshop with a list of relevant marine media and top tips on improving your media relations.
Price: BMF Members - £155 + VAT (£186) and Non Members - £240 + VAT (£288)
For further information on the Boat Sales Qualification or Getting the Most from your PR course, please contact Liv Whetmore on 01784 223631 or e-mail: firstname.lastname@example.org or visit the BMF Website for further information.