Age Discrimination Guidance for the Tourism Industry
Published on 23/8/2012
Following the enactment of the Equality Act 2010, guidance on Age Discrimination Legislation has been published for tourism businesses, confirming the right to provide age-related products and services.
To read the full equality act 2010 from the Government Equalities Office please click here.
Central to this is the guidance as to what will be considered “Objective Justification”. After arguing that it would be very difficult for tourism businesses to provide hard data to show objective justification, the Home Office have relaxed the wording of the guidance to say that a legitimate aim for discrimination will be:
Outcomes that are socially positive or generally in the public interest.
• Enabling people of a particular age or age range to socialise together – outings, events, etc.
• Enabling people of a particular age or age ranges to enjoy activities together – hiking, sports, etc.
• Enabling people of a particular age to enjoy peace and quiet.”
Social and community factors that could be legitimate aims would include behaviour such as:
• bringing people together of a certain age to enjoy activities and socialise;
• avoiding disturbance or noise in a certain area.”
This should give tourism businesses a lot more ability to provide products and service targeted at particular age groups or to refuse bookings from groups of young people on the basis to the noise and disturbance that they may cause.