Techniques and strategies for promoting your website

• Marine House, Egham
• 22 October 2009 (09:30 – 16:30)

There are still places available on this brand new course, which is a follow on from the very successful Web Marketing course.  Ninety-six people have benefited from the original Web Marketing training so far, representing 77 companies.

This new course will start with a recap for those who attended the first course and to raise awareness for those who did not attend the first course.  This will help to bring people up to the same level for the training.

The rest of the course will cover new material throughout the day.  Email marketing is a large section and will cover all the relevant aspects of email marketing from selection of tools and systems, to running the email campaigns to legal issues relating to direct mailing. Database development and the integration of the email to the website, analysis and looking for opportunities from the results.

Objectives:

• Website promotion, what is it all about
• What you need to know before promoting your website
• Search engines:  getting listed and getting to the top
• Building an effective network of inbound links
• Online directories for greater exposure – cost versus value
• Online PR – getting your message out to your customers through news releases and articles
• Social networking and forum boards; blogging – what is it and should you do it
• E-mail marketing: contacts and copy, staying legal, avoiding the spam trap
• Google Adwords and pay per click programmes
• Banner advertising – is it right for your business
• Offline promotion, driving traffic to the website
• Where to start – action plan for ROI

The price is:      BMF members - £145.00 + VAT
Non-members - £220.00 + VAT

For further details or to book on the course, please contact Liv Whetmore on (01784) 223631 or e-mail:  lwhetmore@britishmarine.co.uk.