Inaugural Thames Motorboatshow Brings Added Value
Published on 19/4/2012
The inaugural Motorboatshow Wargrave & Henley took place on the 23 - 25 March as a joint venture by BMF members: Val Wyatt Marine and Bushnells Marine Services and the Thames valley marina in Wargrave & Hobbs in Henley.
The ethos behind the event was to encourage visitors from the local area and those who had made original enquiries at the previous PSP Southampton & Tullett Prebon London Boat Shows, where both Val Wyatt and Bushnells exhibit, to come and try the ranges of new boats by Interboat, Intercruiser, Antaris, Maril, Jetten Yachting and Viking/Seamaster.
The weekend was blessed with weather to-die-for with temperatures nudging 20 degrees. All three businesses also invited other smaller companies and associates to display at their boat yards and in total over 50 new boats were on show and in excess of 100 were used/tested.
The weather drew the visitors and around 700 were counted at all three yards, with approximately 200 visitors being previous contacts - and of these 50% had visited either the Tullett Prebon London or PSP Southampton Boat Shows.
Sales of 15 boats were made over the weekend with a total value of in excess of £1.5 million.
Guy Girling, Sales Director Val Wyatt Marine said: “This is the first time we have jointly worked together in the marketing of the boats we sell and we are certain this kind of follow up show is where the sales are made. However, we are avid supporters of the Tullett Prebon London and PSP Southampton Boat Shows and will be using the MotorboatShow to support our commitment to the main shows not instead of.
"We find that being located in the Thames Valley we need both Southampton and London Shows as at Southampton we gain new leads from clients local to us, along the south coast and west country, whereby at London we get a totally different audience since the Show moved to ExCeL with new leads from East Anglia, Northern England and Ireland due to the ease of access to this venue. We thus feel that both shows must continue to run but would like to see the opportunity to openly market our support show like MotorboatShow at these events.“