SHOW INFORMATION
Show Positioning
The Tullett Prebon London International Boat Show is the
capital’s leading and most established annual event, showcasing
boating, marine products and lifestyle for enthusiasts, families
and the trade. The Show provides one of the most important starts
to the boating season with exclusive product launches and unique
products, all under one roof.
Vital Statistics
It’s
not just the volume of visitors that come to the Tullett Prebon
London International Boat Show which makes the Show such a success
for exhibitors – it’s the type of people who come and what they do
when they get there that counts.*
Audience Profile
- Average age 45 years
- Household income in excess of £93k
- 85% ABC1
- 70/30 male/female ratio
- Average spend at Show in excess of £900 per
head
Show influence
81% of visitors had their purchasing decision
infl uenced by attending the Show
Attendance
81% said their overall Show experience was
either “good” or “excellent”
78% would defi nitely or probably return in
2010
29% were professionally involved in sailing
Visitor Attendance
Three year average 123,000
Marketing
Full exhibitor marketing - featuring support packs, ticket sales
agent status and individual account management.
Multi channel marketing campaign typically includes:
- Lifestyle and enthusiast press
- Local press, radio and outdoor campaign
- Digital marketing campaign including -
300,000 emails to database
Online ad campaigns
Live webcams
Short films
- Direct mail campaign to 52,000 visitor database
- Extensive multi channel PR campaign
- 737,352 unique web visitors
- Over 1,000,000 web page views
(Click on image below to enlarge)
Size and Scale
47,000 square metres of exhibition space
1,000 boats on display
Indoor and outdoor exhibition space
Interactive Show features
500+ exhibitors under one roof
Big name brands
* Stats derived from independent survey from London
International Boat Show 2009
Testimonials from 2009 Show
| Paul
Bayliss, RYA |
 |
| “We’ve exhibited
at the London International Boat Show for many years, and this has
by far been the most successful ever!” |
| David
Wiley, Helly Hansen |
 |
“The Boat Show
was a perfect event for us to engage with end users, speak to the
trade and give a clear message to the competition. The London Boat
Show is just one of our many strategies to build upon our
reputation within the sailing industry.”
|
Rick
Reading, Topper
|
 |
“The quality of
visitor here has been excellent, despite the overall numbers being
down. We’ve had really good sales over the entire range. The new
catamaran has gone down particularly well, and we sold a Topaz16CX
on the opening day of the Show. The layout of the Show has really
worked this year.”
|
| Rod
Boreham, Advance Yacht Systems |
 |
| “We have been
surprised and delighted at how good this Show has been so far. The
level and quality of leads has put us on track for our best Boat
Show yet”. |
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