Ensure your online marketing communications are compliant with new ASA regulations

From 1 March 2011, the Advertising Standards Authority (ASA) has extended its remit to cover marketing communications on a company’s own website or other non-paid-for space such as blogs, communities or social networking sites such as Facebook, LinkedIn and Twitter. However, many online public relations activities are excluded.

The newly extended remit of the code will impact every business (registered in the UK at Companies House) with a website or using social media for online marketing communications and promotional activity.

The BMF has produced the following synopsis to help Members remain compliant across its online marketing communications.

See the key changes here

IN THIS GUIDE:

Who are the ASA?
Who are the CAP?
What is the CAP code and what has changed?
What are the key changes?
What is not covered in the Code?
What sanctions could be imposed?
Help and Further Resources