London Games 2012 :
Frequently Asked Questions
Here we provide you with the opportunity to
ask any question you might have about any aspects of the London
Games 2012 that relates to our industry. We will do our best to
answer your question (or find some who can) and post the answer
here. If you have more specific questions that you can contact us
directly on olympic@britishmarine.co.uk
As the Olympics section of the website is brand new, we haven't
had any question through the web just yet. We have instead, got the
ball rolling by including some questions that we have already been
asked by members. Please note that you will need your member sign
in information before submitting a question.
| Q: I operate a marina near an Olympic venue. I
would like to promote a special offer during the games to attract
some of those visiting the event. Is this
allowed?
A: Promoting your business during the games is not only allowed
but should be encouraged! There is a fantastic opportunity to
attract new customers and it is only natural that marine
businesses will want to make the most of this.
The only limitation with these promotions is that they can't
reference the games directly. That's not to say that if you are 400
yards from an Olympic venue you cannot say so - this is merely a
statement of fact - but you cannot infer an association with the
Games directly. For detailed information on what you can and cannot
do, have a look at our Branding and
Marketing page.
|
| Q: My hireboat business is nowhere near an
Olympic venue; I'm concerned that, with all the fuss surrounding
the games our businesses will be
forgotten!
A: The 'fuss' surrounding the Olympics should be seen as an
opportunity by members without a direct link with the games. A
number of Londoner's, in particular, will be looking for an
opportunity to escape the hustle and bustle and rural boating
holidays could provide the perfect avenue of escape. Contact
olympic@britishmarine.co.uk
for more marketing ideas and to find out how your leisure marine
tourism business can benefit from the Games.
|
|
Q: I'm worried about how to effectively market my
business during the Games. Who can I speak to about
this?
A; If you have any specific questions about marketing you can
contact us on olympic@britishmarine.co.uk.
Alternatively, if you would like to learn more about how to
effectively market your business as a whole, our training team run
a number of courses for members that can help. visit the training page on this website to learn more.
|
More about the London 2012 Games:
Map of Olympic Venues supplied by the British Marine Federation
|
BMF Games Strategy for the London Games 2012
|
London Games 2012 Directory from the British Marine Federation
|
Branding and Marketing for the London Games 2012
|
London Games 2012: Tourism. Advice from the BMF
|
Participation in the London Games 2012
|
FAQs about the London Games 2012
|
Travel & Transport for the London Games 2012
