Marketing
The marketing team at the British Marine Federation
consists of the Marketing, Public Relations and Online
departments.
Together they offer the following services to
members:
Promotion of the industry
- BMF Website – The BMF website acts as a portal
of knowledge for the marine industry and a tool to promote BMF
members businesses. It is supported by a Blog and email communication, BMF Latest News.
On The
Water - The consumer brand of BMF which aims to raise the
awareness of boating, breakdown the barriers to entry and, most
importantly, encourage regular participation in boating.
Ultimately the goal is to increase the number of active boating
participants. Currently around 3.2 million people get on the water
each year across a range of boating activities from kayaking to
sailing to inland boating. This initiative directly promotes BMF
members only.
BMF members are promoted through regular e-newsletters and
social media to a growing On The Water database of new boaters.
This enables us to maintian a 360 apporach to communications and
keep in contact with consumers.- Click here for the dedicated
website or log in
to the members area to download banners and buttons to help
promote the brand.
- PR – Our PR team ensure the boating
industry gets the coverage it deserves in both national and
regional press, in print and online. Some key examples
include:
- Boat Show coverage in the Guardian, Daily Mail online and
GMTV
- Market research reports featured in the FT, IBI, Lloyd’s List,
Reuters.com and Yachting Life
- Government relations campaign messages in Boating
Business, Motor Boat and Yachting, Motor Boats Monthly and
Presswire
- Partnerships – BMF works with user groups and
key industry partners such as the BCU, RYA, Environment Agency,
Visit England to collaboratively promote the industry and seek
opportunties to promote members.
Sponsorship
If you want to increase your brand awareness, there are many
opportunities where your company could sponsor and event or
attraction. There are plenty of options available to suit all
budgets and requirements available throughout both the Boat Shows
and numerous events held around the country. If you are
interested in promoting you brands to the relevant audience then
please contact Adeline Pilfold on apilfold@britishmarine.co.uk
Power of the BMF logo
The BMF logo
unites its members and represents a stamp of quality and standard
of business practice. The logo is free for all members to
download and utilise on marketing collateral, websites and
advertising. Download the BMF logo from the member’s area and
display on your marketing collateral. To download
the logo and guidelines for use please log
in.
Help us promote you
There are a number of ways you can promote your company
more effectively using our free resources, they include:
- BMF Website – enhance your entry by adding
your logo and company description. You can do all of this by
logging in.
- BMF Latest News – submit your news for
inclusion in our weekly newsletter email pr@britishmarine.co.uk
- Boat Shows – if you are exhibitor you can
submit press releases to the website pr@britishmarine.co.uk
Boat Shows
Our two international Boat Shows, the
PSP Southampton Boat Show and Tullett Prebon London Boat Show, provide the
industry with a world class shop window to showcase its products.
If you exhibit with us make sure you take advantage of the
promotional opportunties such as promoting your business
online and to the media.
See our Shows
Communicating to you
The BMF aims to communicate with its members in a quick and
effective manner. The Federation circulates a weekly email
publication, BMF
Latest News, as well as a BMF Blog which members are invited to
comment on. A number of BMF Associations also produce their own
communications.
Advice
The team is more than willing to offer advice on appointing
suppliers, marketing approaches and PR campaigns. Click here to
meet the team and contact us.