Maximise your Effectiveness at Shows
WORKSHOP OBJECTIVES
National Boat Shows are committed to
ensuring that exhibitors reach their full potential at our Shows.
The program of subsidised exhibition workshops focused on pre,
during and post show activity that will lead to better results when
attending events.
WORKSHOP CONTENT
- Pre Show Activity
- First Impressions
- Setting objectives
- Control and influence Skills
- Words to use and avoid
- Visitor profiling (likes and dislikes)
- Stand mechanics – tips and techniques
- Stand behaviors – do’s and don’ts
- Where to stand and what to do!
- How to attract visitors
- How to engage visitors and move on when necessary
- Body language – reading and transmitting
- Questions to ask and to not ask!
- Post show activity - how to measure your success
- Advise on Exhibiting Overseas and support available – UKTI
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