Techniques and Strategies for Promoting Your Website
WEBSITE PROMOTION FOR YOUR BUSINESS
This course is a follow on to the first Web
Marketing course but does not exclude delegates who have not been
on the first course.
Is your website a benefit or a liability? This
full-day workshop will help you to understand how YOUR website
should be working for your business or organisation and enable you
to take action in effective online and offline promotion, driving
visitors to your website.
The course will start with recapping for those
who attended the first course and to raise awareness for those who
did not attend the first course. This will help to bring
people up to the same level for the training.
The rest of the course will cover new material
throughout the day. Email marketing is a large section and
will cover all the relevant aspects of email marketing from
selection of tools and systems, to running the email campaigns to
legal issues relating to direct mailing. Database development and
the integration of the email to the website, analysis and looking
for opportunities from the results.
Google Adwords will cover the set up and
research required, writing a good Adwords ad, the follow through to
the website and then analysis of the results and how to focus the
Adwords campaign to target specific customers
Social media and some of the latest techniques
and how companies can determine if their business can use Social
media to build their business.
Objectives:
- Website promotion, what is it all about
- What you need to know and so before promoting your website
- Search engines: getting listed and getting to the
top
- Building an effective network of inbound links
- Online directories for greater exposure – Cost versus
Value
- Online PR – getting your message out to your customers through
news releases and articles
- Social networking and forum boards; blogging – what is it and
should you do it
- E-mail marketing: contacts and copy, staying legal, avoiding
the spam trap
- Google Adwords and Pay per click programmes
- Banner advertising – is it right for your business
- Offline promotion, driving traffic to the website
- Where to start – action plan for ROI
The course runs from 9:30 – 16:30.
Price: BMF Members:
£155.00 + VAT
(£186)
Non-Members: £240.00 + VAT (£288)
There are no current dates for this
course.
Contact Liv Whetmore on 01784 223631
or email: lwhetmore@britishmarine.co.uk
for more information.