WEBSITE PLANNING
Workshop Aims
Covering a broad range of topics this workshop
provides an overview of the website design and development process
from the viewpoint of the business with an emphasis on marketing
the business on the internet.
Objectives – what you
will learn in this
workshop
Delegates will understand,
gain insights into, or be able to prepare:
- How to identify and avoid the most
common website mistakes
- Realistic expectations of
how the internet can help their business
- Setting achievable website
objectives to help meet business
goals
- What is possible – and practical
- Who the website is for and
focus on customer needs
- Competitors online
strategies through simple practical techniques
- Considering keywords to
target search engines and customers
- The website design brief:
communicate with your web designer or site developer
- The process of sourcing,
commissioning and contracting a web designer or
developer
- The language of the
customer
- The need for effective project
management
- Testing your website before
it goes online
- Planning for promotion
through search engines and other online
strategies
Price: BMF Members - £155.00 +
VAT (£186.00)
Non-Members - £240.00 + VAT (£288.00)
Contact Liv Whetmore on (01784) 223631 or e-mail:
lwhetmore@britishmarine.co.uk
for further information.
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