Published on: 28 February 2019
British Marine member and marine and outdoor communications agency, ADPR, announces it is taking on one of the UK’s toughest walks, the Jurassic Coast Challenge, in aid of MIND – the mental health charity.
The ADPR team taking on the challenge
On 8 June 2019, the ADPR team will be walking 52km (36miles) and climbing an ascent of 1,650m (5,413ft) across the spectacular Jurassic coast, England's only natural world heritage site. Starting off at Poole Harbour, the 10-strong team will complete the challenge in a single day and will walk across famous landmarks including Lulworth Cove and Durdle Door and then it’s up and down all the way to the finishing point in Weymouth.
Commenting on the challenge, ADPR’s Managing Director, Kate O’Sullivan, says, “Adventure is in the ADPR’s team DNA and is the thread that runs through all of our client brands. With one in four people in the world being affected by mental health disorders, most of us will have been directly affected by mental health issues or will know someone who has. We feel really passionately about supporting the great work being done by mental health charities, such as MIND and wanted to take part in a whole-team challenge that pushes us out of our comfort zone. The Jurassic Coast Challenge will be both a mental and physical test, but hopefully an enjoyable one!”
ADPR is hoping to raise £3,000 for MIND. The announcement of the charity challenge signifies the start of a new wellbeing plan being implemented at ADPR. Other activations in support of the wellbeing plan include a member of staff being trained as a mental health first aider, a cross-agency stress management workshop and an ongoing mentoring scheme for staff.
ADPR was set up more than 28 years ago and has a strong heritage within the marine sector. The agency now has a range of clients from across the marine, health, wellbeing, travel and outdoor sectors. Clients include Dean & Reddyhoff, Fusion Entertainment, Sunsail, The Moorings, Fairline Yachts, St. Maarten Heineken Regatta, Sleepwell and Helly Hansen.
If you would like to support ADPR’s fundraising challenge, please click here.