Published on: 08 July 2020
Did you catch British Marine's CEO, Lesley Robinson talking about the 'Summer on the Water' campaign on BBC Radio Solent last week? If you missed it you can listen back here. You can catch Lesley discuss the campaign 14.00 minutes in.
Summer on the Water aims to inspire boaters and water sports enthusiasts throughout the UK, to share their waterlust and discover incredible on-water experiences on offer for all.
Following an unprecedented period of lockdown restrictions, and with many people opting to holiday on UK shores this summer, getting out on the water is a great way to boost both your physical and mental health, as well as allowing you to explore hidden treasures around the UK. There have already been record sales of stand up paddle boards and RIBs so far this summer, and search terms relating to boating have increased 60% over lock down. It seems people in Britain are already making the most of our stunning coastline and inland waterways!
Lesley Robinson, CEO of British Marine, comments: “The purpose of Summer on the Water is to support our members in making the best out of the remaining 2020 season, after a very difficult period. Summer on the Water showcases a fantastic selection of what’s on offer from the marine industry across Britain with experiences to suit everybody and all budgets."
British Marine has launched a new campaign website www.summeronthewater.com, which highlights the myriad of on-water experiences available across Britain, as well as information for helping people to get afloat as easily as possible.
You can watch the accompanying campaign film which is all shot using UK-based footage and captures some of the best bits of enjoying #SummerOnTheWater. Watch now.
The marine industry is invited to embrace this new campaign and share the short video across social channels and with customers, to utilise the campaign digital assets that are available at www.britishmarine.co.uk\sotw and engage with the campaign hashtag #SummerOnTheWater to entice those who are able to get afloat to share their experiences. This in turn will help to amplify the range of the campaign and reach those who may be considering something new this summer during a staycation.