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British Marine Futures Segmentation and Barriers to Boating Pen Portraits

Exclusive to British Marine members
Building upon the Barriers and Segmentation Full Report to assist leisure marine industry stakeholders in developing participation products and initiatives the research is re-presented in this downloadable document. Underpinned by the full research report the Pen Portraits identify the needs and wants of each market segment and therefore helps the industry to fully understand how to attract newcomers and lapsers back to boating. Contact: Jon White
Price to British Marine Members: Free