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Exclusive to British Marine members

British Marine Futures Segmentation and Barriers to Boating Pen Portraits

Building upon the Barriers and Segmentation Full Report to assist leisure marine industry stakeholders in developing participation products and initiatives the research is re-presented in this downloadable document. Underpinned by the full research report the Pen Portraits identify the needs and wants of each market segment and therefore helps the industry to fully understand how to attract newcomers and lapsers back to boating.

Contact: Jon White
Price to British Marine Members: Free
Exclusive to British Marine members

British Marine Futures Segmentation and Barriers to Boating Full Report

In response to recommendations included in the Leisure Boating & Watersports – Futures report British Marine contracted Arkenford Market Research to conduct further research to gain a greater understanding of the general public’s attitudes, barriers and motivations for participation and develop segmentation models for boating and watersports to assist with targeting recruitment, retention and marketing strategies. This work considered the retention of existing boaters and the re-motivation of lapsed participants.

Contact: Jon White
Price to British Marine Members: Free
Exclusive to British Marine members

British Marine Futures Leisure Boating & Watersports – Futures Summary Booklet

In response to the concerns of British Marine members, detailed research was undertaken during 2017 to establish the facts behind perceived industry views regarding the future shape of the consumer market. Specifically, leisure boating customer numbers appear to be declining with fewer younger or new customers taking their place. This summary booklet provides an overview of the research findings.

Contact: Jon White
Price to British Marine Members: Free
Exclusive to British Marine members

British Marine Futures Leisure Boating & Watersports – Futures Full Report

In response to the concerns of British Marine members, detailed research was undertaken during 2017 to establish the facts behind perceived industry views regarding the future shape of the consumer market. Specifically, leisure boating customer numbers appear to be declining with fewer younger or new customers taking their place.

Contact: Jon White
Price to British Marine Members: Free