Exclusive to British Marine members
In response to recommendations included in the Leisure Boating & Watersports – Futures report British Marine contracted Arkenford Market Research to conduct further research to gain a greater understanding of the general public’s attitudes, barriers and motivations for participation and develop segmentation models for boating and watersports to assist with targeting recruitment, retention and marketing strategies. This work considered the retention of existing boaters and the re-motivation of lapsed participants.
Contact:
Jon White