August Race launches in the USA
23 July 2025

Over the last decade, the premium boat care range from August Race has become a staple throughout the marine industry — stocked on the shelves of chandleries and boating stores in over 30 countries and relied upon by professionals worldwide.

Today, August Race announces details of further expansion in the United States, officially launching a new Vendor Program that gives retailers access to the full August Race range across all 50 states.

The new web-based portal allows retailers to sign up in just minutes and receive trade discounts across the August Race range. Managed by U.S.-based trade and fulfilment partner 3G International, the slick new system is designed to make onboarding quick and stress-free.

Making our products widely available to customers in the USA has been an aspiration for the whole August Race team for many years. The launch of the new Vendor Program has made this possible and marks a significant step forward in the global growth of the August Race brand.

Peter Wallbank, Technical Director of August Race

With an annual economic impact of over $230 billion (according to the National Marine Manufacturers Association), the United States represents the largest leisure marine market in the world — and August Race has its sights firmly set on becoming a key part of that, positioning itself as a household boating brand across the pond.

Apply to become an August Race stockist in the USA: https://vendor.augustrace.us/