23 June 2025

Honda Marine Europe, the leading global producer of high-performance outboard engines, has selected leisure marine and superyacht specialist PR, communications, and digital marketing agency Saltwater to support its increased activity within the European outboard engine market.

The strategic partnership aligns with Honda Marine’s ambitions to build brand awareness and strengthen its reputation as the leading manufacturer of high-performance outboard engines, forged from over 60 years of continuous innovation.

Renowned for its diverse range of advanced, reliable, and fuel-efficient outboard engines, Honda Marine Europe is activating a range of key initiatives and activities from 2025 onwards to significantly elevate its brand value and profile across Europe.

Targeting a closer engagement with its customer community, Honda Marine Europe will step up its presence and involvement at key European boat shows and events, strengthen collaborations and alliances with boatbuilders, and increase support for its extensive dealer and distributor network.

The appointment of Saltwater, a BLUE Communications’ brand, brings specialist marine market experience and access to influential stakeholder networks with a fully integrated brand and communications service offering. Its support will include the delivery of a multi-channel PR and communications programme tailored to augment the outboard engine innovator’s presence within the leisure marine sector throughout Europe.

Nikhil Nayar, Marketing & Communications Section Manager, Honda Marine Europe, said: “At Honda Marine Europe, we are proud of our longstanding reputation as a leading innovator of high-performance outboard engines, answering the demands of our customers. It is also important we look to the future and ensure Honda Marine engines remain a compelling choice by constantly reevaluating our brand value. Our new agreement with Saltwater is testament to us investing in that objective; in securing the right partners to support the expansion of our profile and activity across the region.”

Alisdair Pettigrew, Director, Saltwater, commented: “Honda Marine is a flagship brand in the marine leisure and related markets, but we are quickly realising there is so much more that backs-up and substantiates the brand value Honda Marine delivers. We are excited that Saltwater has been chosen to develop and communicate these powerful stories. We are looking forward to working as partners to provide integrated services that support a brand that meets the new demands of boating communities, delivering fun and adventure, but without compromise on sustainability.”