5 August 2026

New BoatsOnFinance.com aims to help attract a new generation of boat owners by changing where the buying journey begins.

Marine finance specialist SALT has launched BoatsOnFinance.com, the UK's first platform allowing potential buyers to search and filter boats by estimated monthly affordability rather than headline purchase price. This creates a new way for consumers to discover boat ownership while supporting the UK's dealer network.

The platform goes live today with more than 1,000 boats from 16 of the UK's leading boat dealers, connecting prospective buyers directly with trusted marine businesses across the country.

This comes at a time when the marine industry is increasingly focused on attracting the next generation of boat owners. Earlier this year, British Marine's UK Marina & Moorings Market Report highlighted affordability, changing customer demographics and softer enquiry levels as some of the key challenges facing marina operators, despite continued strong occupancy across the sector.

SALT believes the way boats are traditionally marketed may be contributing to that challenge.

While consumers have become accustomed to thinking about major purchases such as cars and homes in terms of monthly affordability, boats have continued to be marketed primarily by their total purchase price. For many future owners, that headline figure can become a barrier before they've even explored what ownership might realistically cost.

BoatsOnFinance.com has been designed to change that buying journey. Rather than finding a boat first and only then exploring finance options, prospective buyers can now begin with a monthly budget, browse boats that fit their circumstances and connect directly with the supplying dealer to continue the purchasing process.

Having established a reputation for making marine finance quicker and easier to navigate over the past year, SALT believes the upcoming chapter is helping people discover what's genuinely within reach before they even contact a dealer.

Unlike a traditional boat marketplace, the site has been developed to complement the dealer network rather than compete with it. Every listing comes directly from participating dealers, with enquiries passed back to the supplying business so customers continue to benefit from expert advice, product knowledge and aftersales support.

By creating a more familiar starting point for prospective buyers, SALT believes the platform can help introduce a wider audience to boating while generating new opportunities for dealers.

As the platform grows, SALT intends to work with additional carefully selected dealer partners as part of its wider vision to reshape how people discover and buy boats in the UK.