31 July 2026

UK marine technology company appoints experienced SaaS business development specialist to lead broker growth strategy across the UK and beyond

Tack & Jibe has announced the appointment of Andrea Mueller as its new Head of Business Development, marking another significant step in the company's ambitious plans to build the UK's first fully connected digital ecosystem for the recreational marine industry.

Andrea joins the business with more than 15 years' experience in strategic business development, enterprise SaaS and technology sales, having worked with organisations ranging from innovative start-ups to globally recognised technology brands including IBM, Vodafone, Tradeshift and Synthesia. Throughout her career, she has specialised in building long-term commercial relationships, developing new markets and delivering sustainable business growth through consultative sales and strategic outreach.

At Tack & Jibe, Andrea will lead the company's business development strategy, working closely with yacht brokers across the UK to introduce them to the platform and help them take advantage of the technology and services it offers. As the platform continues to grow, her remit will expand into European markets before ultimately supporting Tack & Jibe's wider international growth ambitions.

The appointment comes at an exciting time for the company, which has already rebuilt its platform architecture twice in response to feedback from brokers, private sellers and boat owners. That same feedback continues to shape the business today as Tack & Jibe evolves from an online marketplace into a connected digital ecosystem designed to support every stage of buying, selling, owning and operating a boat.

While the marketplace remains the foundation of the platform, the company's roadmap includes a growing range of integrated services, including Find a Marina, a comprehensive Directory of Marine Services, and a dedicated Broker CRM, all designed to work together within a single connected platform. Marine finance and insurance services are already available, with additional specialist services continuing to be introduced.

For Andrea, the opportunity was about joining a business with a clear vision and the ambition to challenge conventional thinking.

What attracted me to Tack & Jibe was not simply the technology, it was the vision behind it. The marine industry has an incredible opportunity to benefit from more connected digital services, and I am excited to help introduce brokers to a platform that has genuinely been designed around their feedback. Building trusted relationships has always been at the heart of my career, and I am looking forward to working closely with brokerages across the UK as Tack & Jibe enters its next phase of growth.

Andrea Mueller

An important milestone for the business

From our very first conversation, it was clear that Andrea shared our passion for building relationships rather than simply making sales. Our vision has always been to create something that genuinely improves the experience for brokers, private sellers and boat owners alike. Andrea brings exactly the kind of experience we were looking for: someone who understands consultative business development, has an impressive background in SaaS and enterprise sales and, perhaps most importantly, genuinely enjoys helping businesses grow. As we continue expanding the platform and introducing new services, building strong partnerships with brokerages across the UK will be fundamental to our success. Andrea will play a key role in ensuring we remain close to the industry, continue listening to feedback and keep developing technology that solves real-world challenges for marine businesses.

Leon Coates CEO and Co-Founder at Tack & Jibe

Andrea's appointment reflects Tack & Jibe's continued investment in long-term growth and reinforces its commitment to working collaboratively with the brokerage community. Rather than simply promoting another online marketplace, the company says its ambition is to build a connected digital environment where every aspect of the boating journey, from buying and selling to ownership, servicing and ongoing support, can be accessed through one unified platform.

As Tack & Jibe continues to develop new products and strengthen industry partnerships, the appointment signals another important step towards that vision, while demonstrating the company's commitment to placing experienced relationship building at the centre of its future growth.

For more information, or to arrange a demo, visit www.tackandjibe.com or contact Andrea directly on andrea@tackandjibe.com