15 July 2026

Think Boats and Tack & Jibe have announced a new strategic partnership that brings together two complementary platforms with a shared ambition of creating a more connected boating journey, from finding the right boat through to ownership.

The partnership combines Tack & Jibe's growing marine marketplace with Think Boats' established membership programme, giving boat buyers, owners and brokers access to more boats, more services and more member benefits through two businesses working together.

As part of the collaboration, Think Boats members will gain access to a curated selection of boats for sale through the Tack & Jibe marketplace, with all enquiries continuing to be directed to the originating brokers and sellers.

At the same time, Tack & Jibe is launching Boat Club: a dedicated area of its platform powered by Think Boats. Boat Club will introduce users to the exclusive member benefits available through Think Boats, including discounts on insurance, finance, chandlery products and other services from leading marine brands.

Think Boats was created to make boating more accessible, more rewarding and more affordable through exclusive member benefits and trusted marine partnerships. Working with Tack & Jibe allows us to introduce those benefits to a wider audience while giving our members access to an expanded range of quality boats for sale. It's a partnership built around shared values and a genuine desire to improve the boating experience.

Andrew Martland Founder at Think Boats

Our ambition has always been to build more than a boat marketplace. We're creating an ecosystem that supports brokers, private sellers, buyers and boat owners throughout every stage of their journey. Think Boats shares that vision. Together we're connecting boat sales with the products, services and support that people need after they buy, creating a better experience for customers while demonstrating the value of collaboration within our industry.

Leon Coates Co-Founder at Tack & Jibe

The partnership reflects a shared commitment to collaboration between independent marine businesses, demonstrating how organisations with complementary strengths can work together to deliver greater value for customers and the wider boating community.

It also marks another milestone in the growth of both businesses. Think Boats continues to expand its portfolio of member benefits and strategic partnerships, while Tack & Jibe has recently completed a major redevelopment of its marketplace and online chandlery, introducing AI-powered technology, enhanced broker tools and a fully integrated platform.

The partnership is now live across both platforms, with further integrated features and member benefits planned over the coming months.