5 May 2026

TheYachtMarket has announced the latest evolution of its Stantia sales growth platform, spotlighting its powerful boat matching capability alongside a series of client testimonials highlighting the platform’s impact across the yacht brokerage industry.

A core feature of Stantia, the boat matching functionality enhances how brokers connect buyers with suitable vessels by intelligently pairing client preferences with relevant listings. By entering a customer’s search criteria, including make and model, length, price and location, brokers can instantly view matching boats within their inventory. The system also works in reverse, allowing brokers to see which customers are suited to a specific listing, helping uncover opportunities that might otherwise be missed.

Designed to streamline the sales process, the feature enables brokers to identify and act on opportunities more quickly, with manual linking also available to track specific enquiries or expressions of interest. Automated email alerts notify brokers when new listings match a customer’s saved criteria, ensuring timely follow-up and helping to keep leads engaged. In addition, brokers can view a clear list of all customers whose preferences align with a particular boat, providing a more complete picture of demand.

This capability forms a key part of TheYachtMarket’s ongoing investment in Stantia, strengthening its position as a purpose-built solution tailored specifically for yacht brokers.

The effectiveness of the platform is reinforced by feedback from brokers already using Stantia. Simon Flowers of Blackrock Yachting said, “Before using Stantia, we struggled with a one-size-fits-all CRM system that couldn’t be adapted to suit our needs, whereas Stantia has brought everything into one intuitive, easy-to-use platform. We chose it because it’s a bespoke, marine-focused CRM that offered better value than the other options we’d explored. Since implementing it, having all our information in one place has been invaluable for managing new enquiries and reporting back to vendors on their listings. We’d definitely recommend Stantia and would be more than happy to discuss how it’s worked for us with others in the industry.”

Building on this, Ben Nichols of Clipper Marine said, “We chose Stantia as a cost-effective replacement for a very old and unreliable CRM, and having known the team at TheYachtMarket for many years, we were keen to work with a trusted partner to develop a solution tailored to the boat sales industry. We’ve found Stantia to be reliable and effective, with a straightforward development process and changes implemented efficiently. Key features like copying customer records into Outlook emails and the task-setting reminders to follow up with clients have been especially useful.”

Commenting on feedback received, Richard Roberts, CEO of TheYachtMarket, said: “The response from our clients has been incredibly encouraging. Stantia was built to address the real, day-to-day challenges yacht brokers face, and it’s clear from this feedback that we’re delivering meaningful value.

“Our boat matching capability continues to play an important role in that. By helping brokers connect the right buyers with the right boats more quickly and intelligently, we’re not only saving time but also improving the overall sales experience for both brokers and their clients,” he continued.

Highlighting the operational improvements delivered by the platform, Peter Norris of Network Yacht Brokers Kent stated, “Before using Stantia CRM, we struggled to manage client information and communications efficiently, with data spread across multiple systems, making it difficult to track leads, follow-ups, and relationships. We chose Stantia for its intuitive interface, strong reputation, and ability to bring everything into one centralised platform, offering the right balance of functionality, ease of use, and value for money. Since implementing it, we’ve gained better visibility across our pipeline and client interactions, helping us streamline processes, improve collaboration, and respond to clients more quickly. We would absolutely recommend Stantia CRM as it has made a real difference to our efficiency and client service.”

This is echoed by Chris Dodgshon of Sunbird International Yacht Sales, who said, “Before using Stantia CRM, we were dealing with inefficient, fragmented systems for managing customers, leads, and boat listings, which made it difficult to keep track of enquiries, communications, and inventory. We chose Stantia because it’s a specialised CRM for yacht brokers that brings customer management and boat listings into one place, helping us improve efficiency and streamline our sales process. Since implementing it, having all our leads and listings in one platform has saved us time, improved efficiency, and helped us respond to enquiries much faster. We’d recommend Stantia to other brokers as it streamlines operations, improves efficiency, and makes responding to customers quicker and more effective.”

The boat matching capability forms part of a wider roadmap of enhancements to Stantia, all focused on reducing administrative burden, improving lead management, and enabling brokers to operate more effectively in a competitive global market.

For further information about TheYachtMarket, please visit: https://www.theyachtmarket.com

For more information about Stantia, please visit: https://www.stantia.com