11 November 2026

Think Boats and Tack and Jibe have strengthened their relationship through an exclusive digital partnership, with the launch of the new Think Boats website marking the first step in a wider plan to bring their boating communities closer together.

The agreement covers the build, hosting and maintenance of the Think Boats website and digital presence, including ongoing website development and future app development. The companies share an ambition to create lasting value for Think Boats members and Tack and Jibe users through closer collaboration and access to complementary services.

Think Boats gives members access to discounts from marine brands and service providers, including Henri-Lloyd, Gill, Mustang Survival, Compare Boat Insurance, Yachting Lawyers, Boat World, and more. For an annual membership fee, members can access offers from participating partners, helping them save on clothing, equipment and a wider range of boating services.

The new Think Boats website is now live, making those benefits easier to discover and manage. Members can use their dashboard to calculate potential savings and, where a partner shares purchase data with Think Boats, see what they spent and saved with that partner.

Built around Think Boats, its members and its partners, the platform supports multiple user access levels, each with its own dashboard. Its technology and scalable hosting infrastructure support future expansion, with AI and automation incorporated where they offer practical value to users and the team managing the platform.

Our aim at Think Boats is to make boating more rewarding by helping members access valuable savings from the brands they know and trust. Working with Tack and Jibe gives us the digital support to develop that experience further and explore new opportunities for our members and partners.

Andrew Martland Founder at Think Boats

The website was built by Top Deck Creative, the creative agency operating as a trading name of Tack and Jibe. The agency provides bespoke website and app development, hosting and ongoing maintenance, creating platforms that can evolve with the organisations they serve. For Think Boats, this means a fully custom-built website with the flexibility to support new services, partnerships and future app development.

Both Tack and Jibe and Think Boats have been designed from the outset to grow internationally. With the new website operational, the partnership provides a foundation for future app development and closer connections between their communities. As the two businesses expand, they aim to bring Think Boats’ membership benefits and Tack and Jibe’s marketplace and digital services to more people across the global boating community.

Find out more at www.think-boats.com and www.tackandjibe.com.
 

Leon Coates, CEO and Co-Founder of Tack and Jibe, said:

“Think Boats offers real, practical value to the boating community, and we’re delighted to help Andrew bring the next stage of his vision to life. This partnership gives us a strong foundation to grow together, with the needs of both our communities at the heart of that relationship.”