4 March 2026

Extended early bird rates available until 1 May for members

 British Marine and Superyacht UK are inviting members to showcase their brands on the world stage at Metstrade 2026, the largest leisure marine trade exhibition in the world (17–19 November 2026, Amsterdam). With extended early bird rates available until 1 May 2026 exclusively for members, this is a prime opportunity to secure premium exhibition space at this unmissable global event.

Since its launch in 1988, Metstrade has established itself as the premier international showcase for the leisure marine industry, attracting senior decision-makers, buyers, designers and innovators from across the globe. In 2025, the show welcomed 1,672 exhibitors and 31,878 visitors from 140 nationalities, reinforcing its position as the world’s leading B2B marine trade exhibition.

For businesses looking to grow internationally, this flagship event offers unrivalled exposure, high-value networking and direct access to new markets and British Marine will once again deliver two highly regarded exhibiting opportunities.

The British Pavilion, which is organised and managed by British Marine, is one of the largest national pavilions at the show. Typically hosting between 35 and 40 UK companies, it continues to be a strong showcase for the breadth, quality and capability of the UK leisure marine sector. Situated in Hall 3 alongside other international country pavilions, it offers excellent visibility and high footfall, making it an ideal environment for networking, lead generation and brand promotion.

For Superyacht UK members, the prestigious Superyacht UK Pavilion in Hall 8 offers premium positioning within the Superyacht Zone, the global B2B hub for high-end marine solutions, luxury technologies and specialist services. Following the successful expansion of the Zone in 2025, the 2026 edition will again span Halls 7 and 8, incorporating enhanced visitor flows, a flyover walkway, the Superyacht Stage and Harbour 8’s premium hospitality offerings. This unique environment places exhibitors directly in front of yacht designers, senior engineers, captains, owners’ representatives and procurement decision-makers.

Together, these pavilions provide a powerful platform for UK companies to showcase their innovation, build international partnerships and generate new commercial opportunities.

Exhibitors booking through British Marine benefit from a fully supported and streamlined exhibiting experience, including dedicated account management, comprehensive pre-show planning, onsite assistance and post-event follow-up. By representing multiple member companies, British Marine secures prime stand locations at highly competitive rates, while also offering access to shared meeting areas, hospitality facilities and organised networking opportunities.

In addition, exhibitors receive extensive promotional support through British Marine’s marketing channels, including pre-show press activity, features in the MarineTalk industry e-newsletter sent to more than 6,000 decision-makers, listings on the British Marine website which receives over 70,000 monthly page views, and coverage across British Marine’s social media platforms reaching an audience of more than 43,000 followers.

To support members’ forward planning, British Marine members can take advantage of exclusive extended early bird booking rates until 1 May 2026, offering significant savings across both pavilion packages. Turnkey stand solutions are available within both the British Pavilion and the Superyacht UK Pavilion, providing exhibitors with a hassle-free, professional exhibition presence that includes stand construction, electrics, lighting, furniture, storage, daily cleaning and Wi-Fi, alongside premium branding and hospitality options within the Superyacht Zone.

With demand traditionally high and space across both pavilions limited, companies are encouraged to register early, with stand allocations offered on a first come, first served basis.

Interest is already strong, with leading UK brands including Scanstrut, Beta Marine, Flexiteek International, Gtechniq Marine, Seaglaze Marine Windows, Caterpillar Marine Power UK, Henri-Lloyd, McMurdo Ltd., Fireboy-Xintex UK Operations and Albright International among those already registered to exhibit (subject to approval from the RAI) within the British Pavilion (Hall 3).

To discuss exhibiting opportunities and secure space at Metstrade 2026, British Marine members are invited to contact Grace Doran at gdoran@britishmarine.co.uk

For more information visit: https://www.britishmarine.co.uk/events/metstrade