We feel honoured to be working with the CIBS team on this exciting partnership and, as a proud of the British Marine Trade Association, we look forward to showcasing the best of what the UK Marine and Watersports sector has to offer at the 2026 edition of the show. Pindar & Co. has a truly global customer network but our company is headquartered in England and the Pindar name has been a core part of the fabric of sailing at all levels in and around the United Kingdom for more than 30 years, and we want to make sure this continues for many years to come.

We are pleased to announce that the China Shanghai International Boat Show (CIBS) has established a strategic partnership with Pindar & Co. and appointed the company as the official UK Trade Ambassador. This collaboration reflects our ongoing commitment to enhancing CIBS’s accessibility and relevance to the global marine community. We eagerly welcome British innovation and industry expertise to Asia's leading marine marketplace, and are confident that this partnership will not only strengthen ties between the Chinese and UK marine sectors, but also provide British brands with direct pathways into China’s expanding market.