18 April 2024
Arksen broadens dealer network within UK market
Arksen, the pioneering outdoor lifestyle brand, today announced a partnership with a new dealership as part of its ongoing expansion strategy. Yeoward Boatyards joins Arksen, focusing on the South West region of the UK and becoming the first dealer of the eagerly anticipated Discovery Series.
This strategic move marks a significant milestone for Arksen as it continues to expand into new markets, catering to the thriving leisure and adventure market worldwide. Yeowards are joining a growing network of dealerships spanning the UK, US, and beyond with Arksen aiming to partner with 80 new dealers over the next few years, reflecting the brand's commitment to growing its contact points with customers worldwide.
Salcombe's full-service specialist marine centre, Yeowards, is set up to cater for a large range of customer needs. Their dealership is in a prime position, sat within a South Devon Area of outstanding natural beauty. The rugged South West coastline boasts a strong boating community and excellent cruising and coastline exploration opportunities - perfect for families to connect with their diverse local marine environment.
The Discovery Series redefines the way families and adventurers spend time on the water and consists of an impressive fleet of five premium open adventure RIBs ranging from six to twelve metres, all contributing to an influx of interest already registered with Yeowards.
“Our partnership with Yeoward Boatyards marks a significant milestone in expanding access to the Arksen Discovery Series, offering adventurers in Salcombe and the South West the opportunity to embark on extraordinary journeys with our class-leading range of open adventure boats. Together, we look forward to empowering more owners to explore the stunning coastlines of South Devon and beyond.” – Nick Bailey, Discovery Series Manager.
This expansion within the UK underscores Arksen's commitment to catering to the growing demand for customised and luxurious boats. Yeowards will introduce Arksen’s Discovery series vessels to discerning customers seeking unparalleled experiences on the water later this year. With the build of multiple boats underway, Yeowards will be receiving their first Discovery 8 in good time for the summer season.
Jasper Smith, Arksen CEO and founder, expressed his enthusiasm about the brand's continued growth, stating: "Arksen is about enabling people to take the next step towards their greatest adventure and introducing our first dealer for the Discovery Series is a testament to our growth and success.”
Chris Embleton, Sales Manager at Yeowards added: “We are delighted to welcome Arksen’s Discovery range to our established portfolio of new boat brands we offer. Arksen’s products align perfectly with our commitment to sourcing the highest quality, innovative boats for our clients wishing to explore the South West’s beautiful coastline. We look forward to welcoming new and experienced boat owners to experience the brand from our Salcombe base.”
Contact Chris at Yeowards to book a sea trial this summer on or +44 (0)1548 844261.