Explore the Power of AI in Business - An exclusive British Marine member event in partnership with Elite Dynamics
British Marine is pleased to announce a dedicated one-day event, The Art of What’s Possible: AI in Action, bringing together members from across the sector to explore how artificial intelligence can support growth, efficiency, and innovation within the marine industry.
Working in Partnership with British Marine member, Elite Dynamics, a market leader in Microsoft Dynamics 365 powered software solutions in the park & marina industry, this event has been carefully designed to provide clear, practical insights into AI, with sessions tailored specifically for the needs of British Marine members.
From demonstrating how everyday tools such as Microsoft Copilot can streamline administration, to exploring how data and CRM systems can improve customer engagement, the day will focus on actionable solutions that deliver real business value.
Event details
- Date: Thursday, 23 October 2025
- Time: 09:00 – 16:30 BST
- Venue: The Belfry Hotel & Resort, Lichfield Road, Sutton Coldfield, B76 9PR
At a Glance
- Duration: 7 hours 30 minutes
- Format: In-person
- Audience: British Marine members
Why Attend?
- Discover how AI is already transforming the marine sector
- Learn how to use Microsoft tools many businesses already have access to
- Gain practical, jargon-free insights
- Network with peers and industry leaders
- Leave with clear next steps, not overwhelm
- 09:00 - 09:30 - Arrival, Registration & Networking Breakfast
Light breakfast and informal networking to ease attendees into the day
- 09:30 - 09:45 - Welcome & Opening Remarks
- 09:45 - 10:15 - The Modern Worker: Empowering Your Team
A straightforward session showing how everyday Microsoft tools like Planner, Loop, and Teams — already included in many marine businesses’ Microsoft licences — can transform daily task management. This session will focus on reducing admin, improving teamwork, and giving staff the tools to work smarter, not harder.
- 10:15 - 10:45 - Microsoft Copilot: AI in Action
A practical, no-jargon look at how Copilot AI is already embedded into tools like Outlook, Excel, and Teams — helping marine businesses save time and reduce manual admin. Crucially, many of these features may already be available within the Microsoft licences businesses are currently paying for.
- 10:45 - 11:15 - Connectivity That Keeps You Moving
The backbone of digital transformation: ensuring reliable marine connectivity to keep AI tools and cloud-based platforms working as intended.
- 11:15 - 11:30 - ERP for Marine Businesses: EliteMarinas & EliteBrokers
A clear and accessible overview of what ERP actually means in a marina setting, and how it supports smoother operations. We’ll also show how it integrates directly with tools many already use — like Microsoft 365 — for low-cost, high-impact results.
- 12:15 - 13:00 - Marketing & Understanding Your Customer
Simple, effective ways to use data and CRM to better understand your customers — with examples that show how Copilot AI can help generate insights and even content. Many of these tools are available within existing Microsoft licences, making it easy to get started without extra cost.
- 13:00 - 14:00 0 - Lunch & Networking
Optional My Elite App demo sessions using the GIANT Phone
- 14:00 - 15:00 - Breakout Sessions by Sector
Choose from:
- Marina Operators
- Tourism & Charter
- Boat Dealers/Brokers
- Marine Manufacturers/Supply Chain
Each breakout will include:
- Real-world, jargon-free scenarios showing how Microsoft Copilot and integrated tools apply to each sector
- Open peer discussion focused on what’s achievable now vs. aspirational ideas
- Simple actions participants can take away
These tools are available within existing Microsoft licences, making it easy to get started without extra cost.
- 15:00 - 15:30 - Panel Q&A: Making It Work in the Real World
A practical wrap-up session designed to leave attendees with realistic first steps, rather than overwhelm — focused on helping even the least tech-savvy feel confident in taking action.
- 15:30 - 16:30 - Drinks Reception & Informal Networking
Register Now
Places are limited so early booking is advised. Registration closes 23 September 2025.
Delegate Accommodation & Extras
We have arranged a special delegate rate at The Belfry for those wishing to stay overnight. Optional extras include access to the golf course and spa facilities.
Booking details will be shared after registration.