Henri-Lloyd appoints Sailforce in UK and Ireland
20 December 2023
by British Marine

SailForce-e16995435314602.pngHenri-Lloyd is strengthening its sales reach and customer support in the UK and Ireland with the appointment of marine sales specialists Sailforce. As one of the best-known and highly respected marine sales organisations, Sailforce’s experienced and knowledgeable team will provide Henri-Lloyd with additional hands-on sales representatives all over the country, driving brand visibility and supporting retailers and their customers.

James Tinkler, international sales manager at Henri-Lloyd says: “We want to make it easy for customers to work with us, and having the support from the professional, knowledgeable and friendly team at Sailforce liaising with our customers on a regular basis no matter where they are, is part of that strategy.” 

Henri-Lloyd launched its new 2024 Yachting and Boating range at METSTRADE in Amsterdam 15-17 November (stand 03.414).  With a heritage spanning seven decades, the new collections reflect founder Henri Strzelecki’s love of sailing, designing garments designed to keep people safe and dry.  Offering clothing suitable for those enjoying coastal and inland boating through to the most extreme offshore conditions, the 2024 marketing campaign focuses on understanding that those who love sailing can experience the “Best Days of Your Life” on the water – days that can be enhanced when wearing high quality and reliable Henri-Lloyd performance clothing.

Martin Humby, Sailforce director, commented “We are delighted to represent Henri-Lloyd to the UK leisure marine market. Henri-Lloyd’s unrivalled history in protecting sailors during the worst of conditions and the enlightened approach to working with wholesale customers is already proving to be a successful combination. We look forward to building on this in the coming months and years.”

Tinkler adds: “The new 2024 collections are designed specifically to complement the wholesale, B2B and corporate market needs. The discreet Henri-Lloyd logos are intentionally positioned to enable companies, teams and individuals to be able to put their own additional, personal branding in key positions on the garments.”

Headquartered in Manchester with designers in Italy and Scotland, Henri-Lloyd is now owned by the Norwegian Monte Rosa Sport Group, which also owns world leading base layer specialist brand Odlo. Henri-Lloyd stock is fulfilled from UK warehousing, ensuring fast delivery when required.