6 August 2025
Global luxury yacht brand, Princess Yachts has appointed leading leisure marine and superyacht PR and communications agency, McKenna Townsend to support and elevate its brand and influencer programmes across the key summer and autumn boat shows.
The appointment reinforces Princess Yachts’ strategic communications focus on enhancing brand visibility, driving high-impact media engagement, and deepening its connection with new and existing audiences across the luxury marine sector.
Renowned for crafting some of the world’s most luxurious and innovative yachts, Princess Yachts is preparing to activate a compelling brand presence at major international events in the upcoming boat show season where it will debut a new V Class yacht and reveal pioneering plans for two entirely new classes of Princess yachts. These events will showcase the brand’s latest models, clearly reflecting the brand’s Distinction in Detail positioning and emphasising the company’s dedication to meticulous craftsmanship and attention to detail in creating luxury yachts.
McKenna Townsend will deliver a targeted press and PR programme across these events, ensuring influential media coverage, strategic storytelling, and high-profile press engagements that align with Princess Yachts’ global standing in the superyacht sector.
The brief also includes developing and activating the brand’s influencer strategy - curating and managing high-value collaborations with lifestyle and marine influencers to amplify reach, storytelling, and digital engagement throughout the season.
With a proven track record in the luxury leisure marine sector, McKenna Townsend brings a deep understanding of the market and access to a broad network of marine, lifestyle, and business media. The agency will provide a fully integrated communications service to support Princess Yachts’ growth across both traditional and digital channels.
Princess Yachts is an iconic British brand with an incredible heritage and a truly global footprint. We’re proud to be supporting the team at such a pivotal time, helping them deliver standout press activity and immersive influencer campaigns at this year’s yacht shows.
Matt McKenna, Director at McKenna TownsendThis autumn’s show season is a significant one for Princess, as we prepare not only to launch an exceptional new V Class yacht, but also to unveil bold plans for two entirely new classes of Princess. It’s therefore vital our communications reflect the ambition of what we’re setting out to achieve. I’ve known the team at McKenna Townsend for some time and have always admired their passion, market know-how, and results-driven approach. We’re genuinely excited to be working with them to broaden our audience and strengthen Princess’s position on the global stage.
Simon Clare, Marketing Director at Princess YachtsMcKenna Townsend works with a range of international, national and regional clients across numerous sectors such as marine, franchise, retail and care.
The agency’s client roster includes Yamaha, Yanmar, Princess Yachts, Rightboat, D-Marin, Arksen, Williams Jet Tenders, Vetus, ICOMIA, AkzoNobel, Gong Cha, Nature Based Solutions and Smartgyro.