17 November 2025
We’re excited to reveal our refreshed identity - a confident new style that celebrates how far we’ve come, how much we’ve grown, and the spark that drives everything we do!
When Ginger launched in 2020, the focus was firmly on the marine and superyacht world. Since then, we’ve adapted and expanded, evolving from a one-person consultancy business into a full-service agency that now works across the wider luxury lifestyle space. As we expand into new areas such as boutique travel, heritage design and premium lifestyle products and experiences, our foundations remain unchanged - the marine industry continues to inspire us and sits firmly at the heart of who we are.
The evolution of the sectors in which we operate in, expanding from just marine to wider luxury, is a natural fit, given that the profile of the customer is very similar, which puts us in an ideal place to tell stories and attract the attention of today's customer.
Five years in, we took a breath to reflect, refine, and move forward with fresh energy. The result is a new look: a refined, revitalised expression of who we are and what we do best - content, PR and digital - brought to life with clarity, creativity and connection.
I’m incredibly proud of what we’ve achieved over the past five years. From outstanding press coverage and unique storytelling to remarkable growth and engagement across our clients’ social channels, the results speak for themselves. This rebrand represents much more than just a new logo, it marks an exciting new chapter that will drive our growth and open up new markets for the business.
Hayley James Managing Director at GingerOur identity honours where we began, blending a sense of heritage with a fresh, modern confidence that embodies our journey and the momentum ahead.
Our refreshed style captures the spirit of Ginger today - creative at heart, collaborative by nature and built on real people and genuine connections. At Ginger, we work shoulder-to-shoulder with our clients - as trusted partners, strategic advisors and creative allies. Every brief gets our full attention and every solution is shaped around your team, your pace and your priorities.
If you’re looking for an agency that brings clarity, creativity and connection to every project - and feels like part of your team - let’s talk.
