12 September 2025
Princess Yachts, the UK’s leading luxury yacht manufacturer, is proud to mark 10 years of collaboration with the Marine Conservation Society (MCS) – a decade dedicated to protecting and regenerating vital marine habitats. This milestone also sees the natural conclusion of Princess Yachts’ renewed three-year sponsorship of the PLYMFISH project, the latest in a legacy of impactful joint initiatives since the partnership began in 2015.
Rightboat.com, one of the fastest-growing marine marketplaces in the US and UK, has announced the launch of Propel, a new OEM-focused marketing program purpose-built to deliver targeted exposure, lead generation, and brand control for manufacturers of new boats.
Developed in response to evolving digital demands from OEMs and dealers, Propel enables brands to connect with serious, high-intent buyers across the Rightboat network, now used over 7 million times annually by boat shoppers.
A Decade of Tangible Impact
Over the past ten years, Princess Yachts and MCS have delivered pioneering marine conservation projects, from seabed monitoring to habitat regeneration:
• Protecting Eddystone Reef: In 2015, Princess Yachts began funding deepwater camera monitoring of the 25km² Eddystone Marine Protected Area off the coast of Plymouth. The research revealed significant wildlife recovery and provided vital evidence for stronger protections of the UK’s marine habitats.
• Seagrass Recovery with Advanced Mooring Systems: In 2019, alongside the National Marine Aquarium, the partnership funded eco-friendly moorings in Cawsand and Kingsand Bay. These advanced systems dramatically reduce seabed disturbance, allowing environmentally important seagrass beds to flourish again.
• PLYMFISH - Understanding Local Marine Life: Since 2022, Princess Yachts has supported MCS in mapping Plymouth Sound’s marine species using innovative Baited Remote Underwater Video (BRUV). This research identified key habitats for fish and other species, informing targeted conservation measures and stronger protections for vulnerable areas.
Building a Legacy Beyond the Waterline
The partnership’s work has influenced policy, strengthened Marine Protected Areas across the UK, and provided scalable solutions like Seagrass Advanced Mooring Systems that are now being adopted across the Atlantic coast.
“Our decade-long partnership with the Marine Conservation Society has been nothing short of transformative. Together, we’ve not only deepened scientific understanding of our local marine environments but also driven real-world change, protecting vital habitats, supporting sustainable marine management, and leaving a legacy that extends far beyond the waterline. It’s a collaboration we’re immensely proud of and one that has truly reflected our shared commitment to safeguarding the oceans for future generations.”
Simon Clare Executive Director of Brand and Marketing at Princess Yachts“Our partnership with Princess Yachts has been invaluable in protecting and regenerating our ocean. From our early aspirations to protect seagrass through Advanced Mooring Systems, the partnership has gone from strength to strength, helping to not only regenerate vital habitats, but advocate for the protection of our seas. Our learning from this work is already being applied in Wales and soon will become a staple addition to our ambitions to regenerate habitats all along the UK’s Atlantic Coast.”
Gareth Cunningham Director of Conservation and Policy at Marine Conservation Society
