8 September 2025

In 2025, Rightboat.com established itself as a leading alternative to legacy marine marketplaces through a series of new tech-driven innovations implemented on the site and its listing management tool, the Rightboat:HUB.

These advancements position Rightboat as the emerging marketplace of choice for online boat sales, focused on transparency, performance, and broker support.

Rightboat has rolled out a suite of powerful product innovations over the past several months, reinforcing its mission to deliver smarter lead generation for brokers and dealers, while creating a richer, more intuitive experience for boat buyers.

Unlike legacy platforms that often lock brokers into rigid, expensive contracts, Rightboat is defining a new era of flexible, data-rich services. Recent product enhancements have introduced AI-generated listing descriptions, image sharpening tools, and powerful data categorization that make listings more engaging and discoverable.

• Smarter Search & Discovery: Advanced search filters, including city/zip-based results and instant updating of listings as users filter, make it easier than ever for buyers to find the right vessel.
• AI-Powered Visuals & Text: Rightboat has deployed AI tools to automatically enhance low-quality listing images and generate concise, compelling summary descriptions — features that are proving to increase both click-through and inquiry rates.
• Image Categorization at Scale: Over one million images have now been tagged by AI across 16 distinct categories, giving buyers a more structured and immersive browsing experience — a feature unmatched by any other marine marketplace.
• Mobile-First Boat Detail Page (BDP): A full redesign of the BDP, now rolled out 100%, puts image and video content front and center. This mobile-optimized experience has shown increases in engagement, scroll depth, and lead generation.

For brokers, the enhancements are equally transformative. New admin tools allow internal teams to manage and edit listings directly, saving time and ensuring data accuracy without relying on engineering support.

• Lead Optimization Tools: Email confirmation flows now include personalized suggestions for similar boats, and retargeting emails re-engage users who viewed listings but didn’t inquire — both driving more quality leads.
• CRM Integration and Save Search Expansion: Integration with HubSpot and other CRMs (in development) gives brokers better visibility into lead activity. Redesigned saved search flows have boosted email-driven visits by over 20% month over month.
• OEM-Specific Listings and Controls: A new suite of listing types and brochure features specifically supports Original Equipment Manufacturers (OEMs), enabling more precise marketing of new models and trade-ins.

Spearheading many of these initiatives is Joe Lingerfelt, Rightboat’s new Senior Product Manager. With a background in enterprise marketplace platforms and over a decade of product management experience in both tech and marine verticals, Joe is helping to scale Rightboat’s feature set with precision and agility. His approach has already won praise from industry professionals who are seeing measurable improvements in listing performance and lead quality.

Rightboat’s steady innovation stands in sharp contrast to the outdated practices seen elsewhere in the industry. While some platforms have stagnated under complex pricing models and aging interfaces, Rightboat is rapidly evolving, guided by user feedback, A/B testing, and proprietary AI.

To find out more visit rightboat.com.