Reporting to - Managing Director

1      Job Purpose

To support the delivery of effective marketing activity and an excellent end‑to‑end customer experience across Western Marinas, helping to attract, retain and engage customers while strengthening the brand and reputation of the business.

2         Key Responsibilities

Marketing Strategy & Communications

·       Develop and deliver a cohesive marketing and communications strategy across all divisions (marinas, brokerage, dredging).

·       Lead content creation for digital channels including social media, website updates, and customer newsletters.

·       Ensure consistent brand identity and tone of voice across all customer touchpoints.

·       Monitor and evaluate marketing performance, reporting insights and recommendations to senior management.

·       Manage relationships with external suppliers (designers, printers, digital support, etc.) as required.

Customer Experience Leadership

·       Act as the business-wide lead for customer experience, setting standards and driving continuous improvement.

·       Map and refine the customer journey across all services and locations.

·       Oversee customer feedback, reviews, and communications, ensuring timely and professional responses.

·       Support marina teams in delivering consistently high levels of customer service.

Events & Community Engagement

·       Lead the planning, promotion, and delivery of customer, community, and stakeholder events.

·       Build and maintain strong relationships with local clubs, partners, and community organisations.

·       Ensure events support brand objectives and enhance customer loyalty.

Sustainability & Accreditation

·       Lead Western Marinas’ sustainability strategy and environmental initiatives.

·       Manage applications, renewals, and compliance for marine industry and environmental accreditations.

·       Coordinate data collection, reporting, and internal communications related to sustainability performance.

·       Act as the internal champion for environmentally responsible practices.

Management, Administration & Governance

·       Provide strategic insight and operational support to the senior management team.

·       Manage budgets related to marketing, events, and sustainability activities.

·       Maintain accurate documentation and reporting for marketing, accreditation, and compliance purposes.

·       Support business planning, presentations, and internal communications.

2.1      Standard Company Responsibilities

·       Undertake any other reasonable duties consistent with the role, as requested by the Marina Manager or Company Directors

·       Participate fully in mandatory and role‑specific training, including health and safety and refresher training

·       Maintain personal competence relevant to the role

·       Comply with all Western Marinas policies, procedures and safe systems of work

·       Use company systems and equipment responsibly and in accordance with guidance

·       Act as a professional ambassador for Western Marinas at all times

·       Contribute to a positive, respectful and inclusive working environment

3        Working Hours

This role has primary control of their own diary management as long as it meets the role requirements and expectations.

4      Stakeholders

5      Values in Practice

How the role is expected to demonstrate company values:

6      Person Specification

6.1     Essential Skills & Experience

·       Proven experience in marketing, communications, or customer engagement.

·       Knowledge and interest in marine industry or strong transferrable skills from leisure, tourism or hospitality sectors.

·       Strong writing skills with the ability to adapt tone of voice for different audiences.

·       Strong digital marketing skills (website, social media, SEO, CRM, email campaigns).

·       Experience in customer journey mapping and service improvement.

·       Strong copywriting and content creation skills.

·       Analytical skills to interpret customer feedback and marketing data.

·       Excellent communication and stakeholder management skills.

·       Ability to work independently with initiative and flexibility.

·       Alignment with Western Marinas’ values.

·       Highly organised, with proven ability to manage multiple projects.

·       Confident working independently and advising senior managers.

6.2     Desirable Skills & Experience:

·       Event management experience.

·       Knowledge of brand development and loyalty programmes.

·       Experience in sustainability, CSR, or accreditation processes.

·       Proficiency with marketing tools (Canva, Mailchimp, Meta Business Suite, etc.).

·       Experience working in a multi-site organisation.

Western Marinas is committed to diversity and inclusion. We welcome applications from all backgrounds and will consider adjustments that can be reasonably accommodated within the requirements of the role.