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Boating Consumer Research

British Marine funds and produces research that seeks to improve understanding of consumer trends in a wide variety of leisure boating sub-sectors. This includes research on boating participation behaviour, as well as purchasing and spending habits.

Boaters and Boat Owners Survey (2012) 

In 2012 British Marine commissioned and published research, co-sponsored by MDL Marinas and the RYA, that explored the behaviour and purchasing dynamics of enthusiast boat owners and boaters across 14 key boating activities, for both privately owned and hire/charter vessels, across all UK regions and inland and coastal waters. This report complements the data provided in the annual Watersports Participation survey that British Marine commissions, which measures the size and profile of the entire UK adult boating population, from casual to frequent usage, by boating activity and key demographic segment. The British Marine Boaters and Boat Owners Survey builds on this research with greater insight into boaters' participation, purchasing and ownership habits. The full report is exclusive to British Marine members and can be downloaded from here. This report provides members with:

  • Profiles of boating and watersports enthusiasts in the UK;
  • Assessments of boating behaviour in terms of who does what, where, with whom and how often;
  • Profiles of boat ownership and watercraft used and owned;
  • Details of where boats and watercraft are kept and how marinas are chosen;
  • Analysis of the purchasing habits of owners and their future intentions;
  • Profiles of hire/ charter activity in the UK and abroad and future intentions;
  • Information on general attitudes towards boating, why people start and stop activities and other hobbies/activities which compete